In the business of marketing, there are countless theories as to how best to promote and brand a business, product, or services. Some say advertising. We of course say, “PR’s the best!” Others say SEO, search engine optimization.
Each of them works in some way, but the most effective way is
actually the combination of everything. But rarely does a budget allow
for a huge marketing spend, so rarely do they work hand in hand. So if
we had to choose, we would suggest using public relations to build your
brand and then incorporating SEO services to create a killer team. It’s
time that PR and SEO got together to hit a home run for your garden
The reason that both SEO and PR techniques should be used together is
due to the fact that they are both designed to help a business grow.
Sure, they both focus on different techniques, SEO focuses on building a
business’ online visibility on search engines and PR strives for
building your real life brand person by using media attention to grow a
business, but used collectively you can get more bang for your marketing
Optimize press releases for SEO
are still the bee’s knees in the PR world. But before writing your next
release, make a list of keywords that would bring relevant search
traffic to your website. When writing the release, use keywords
throughout the entire story, especially in the title and the opening
paragraph. This will allow your information to be released to the media
and still be found on a search engine.
Press Release for Each Target
For the same story, alter the press release for who you are
targeting. Newspaper columnists, bloggers, and social media news
outlets/individuals digest information differently. Catering to each
subgroup allows multiple ways for the story to be found as well as
improves SEO opportunities.
Of course you want media and bloggers to pick up your story and ANY
pickup is great for exposure. But when pitching your story, go after the
high traffic producers. A story in a small community newspaper is nice
but an article in a major publication will be found easier in search
engines, as will your business.
Company blogs are a fantastic way to drive traffic to your website
and for SEO purposes. Creating new and relevant information sends new
attention to search engines and provides the opportunity for more links
back to your website. Blogs also provide the chance to be found and
promote interaction with your audience.
Social Media Tie In
Need something to put on your social media sites? Post your press
releases and media hits on your websites and share a link to all of your
social sites. This gives a chance for fans or followers to remember why
they “liked” your page in the first place, your products and services.
It also allows for brand exposure to more people and the opportunity to
go viral. For an even bigger impact, find a way to connect to the day’s
or week’s “hot” social conversations by including those keywords into
the description of your posted story.
In the end, it’s a blend of both public relations services and the
content that is created and targeted SEO keyword research that will take
your brand to the next level.
Want to get build your reputation? Call us.