Monday, September 17, 2018

Garden Media Invited to Present 2019 Garden Trends at Exclusive Event in Italy

Katie has been invited to present the 2019 Garden Trends Report at an exclusive event hosted by the Orlandelli Organization, Orlandelli Horizon.
Image result for bologna italy

Held September 27, 2018 in Bologna, Italy, the Horizon conference will raise awareness of the importance of gardening and, in turn, inspire new gardeners.

Marco Orlandelli, managing director of Orlandelli Organization, wants to increase the value of the green industry around the world. But knows that he can’t realize this dream alone. This is why he created the event and brought together the top speakers in their fields.

Besides the newest trends in gardening, managers and entrepreneurs who attend the conference will learn more about consumer interaction, digital branding and creativity. Katie is one of three speakers from three countries: America, France, and Italy.

Marco’s passion for building a global green industry has inspired us to think about worldwide trends. We are thrilled to be presenting our trends to a European audience for the first time.

Attendees will have the opportunity to network with other professionals in the garden industry and interact with experts.

The Orlandelli Group LLC, based in Canicossa (Marcaria), Italy, is a five generation floriculture business. They are innovative leaders in creating special containers, production benches and landscaping software for displayers in garden centers, carts and flower shops.

For more information about Orlandelli Horizon visit www.orlandellihorizon.com.

To download our latest trends, visit http://www.gardenmediagroup.com/trends

Tuesday, August 28, 2018

Happy 30th Anniversary to Us!

September 2018 marks our 30th birthday. Being in business for 30 years is a milestone for any company. But for us, it marks 30 years of growing, changing and finding focus.

Do you know the story? It all began in 1988 when Suzi put her young daughter, Katie, on the bus for the first day of school and opened the doors to IMPACT Marketing, a general practice PR firm. She started the business on the principle “Your vision is our mission” and envisioned a company whose sole purpose was its clients’ success. 

That vision lives on today in Garden Media.

Today we pride ourselves on providing top-notch public relations and social media campaigns, high-quality service, and worldwide media exposure for an international portfolio of clients in the world of horticulture and outdoor living.

The past 30 years have been incredible. We are deeply thankful to all of our innovative clients and creative team members who have contributed to our success. While we might be small in size, we deliver huge results-driven campaigns that impact the bottom line for clients all over the world.

In 1995, IMPACT landed its first horticultural client, The Conard-Pyle Company. Following enormous success with Conard-Pyle and the introduction of The Knock Out Rose, Suzi made a strategic decision to focus on the lawn and garden industry. In 2002, the company changed its name to Garden Media Group.

Focusing on gardening and outdoor living was the second best business decision we ever made. It allowed the firm to be a major player in a big industry. 

The first best decision? Bringing Katie on board.

Throughout the years, Garden Media has stayed true to its mission: To instill a passion for nature and a love of gardening to all generations to improve environmental health and support human wellbeing. With services including traditional and social media marketing, promotional tie-ins and product launches, we serve clients big and small throughout the gardening world.

We are so proud to reach this milestone as an agency. Suzi’s vision and mission will always be our north star to guide us as we serve our clients and help grow our industry.

In addition to lawn and garden PR services, Garden Media releases an annual Garden Trends Report to reflect the changing attitudes and behaviors of consumers and predict areas of growth in the garden industry as a whole. 

The 2019 GTR will be released on the company anniversary, marking the 17th report.

Today, we continue toward our goal to inspire 320 million Americans to live a healthy gardening lifestyle 52 weeks a year. 

I still can’t believe how fortunate we've been to have built a company that has lasted this long.  
It's no longer ‘fake it ‘til you make it’. Cheers to us! We’ve made it!

Sunday, April 01, 2018

Exclusive Sneak Peek at 2019 Garden Trends

We work year-round to source trends for our Garden Trend Reports. And this year, we couldn't wait a day past April 1 to share some of the biggest trends we’re predicting for 2019.

Here is an exclusive sneak peek:

Pee Sheds

Image result for outhouse


Ladies have been loving their she sheds, but what happens when nature calls? 

In 2019, we will see she shed owners rushing out for a second shed — a pee shed. These small structures are separate from homes and contain one or more toilets. They’re absolutely perfect for sitting and thinking and listening to nature’s music.


Those who have styled their homes and sheds to be more “primitive” may choose to include a pit latrine or a bucket. Those looking for a modern twist will definitely want to take a leak in the $10,000 NeoRest 750, which includes a remote controlled bidet. 

Whatever you choose, don’t forget to bring your seed catalog for paper on the go. 

Moss Capes


Wedding season is here. 

As the weather begins to warm, bohemian brides everywhere are dreaming of seaside escapes, beautiful meadows in full bloom or a magical forest to be married in. Dreams of flowing dresses, bare feet and flower crowns have begun. 

But wait, this new trend in floral wear is not flower crowns. Its moss capes

This new trend will show your friends that you are truly one with nature. Moss capes can be made with any type of moss you’d like – including what is growing in your backyard! Want to add a pop of color? Weave in dandelions, the common daisy, creeping buttercup or any other colorful weed found in your yard. You will be the bride to remember! 

Plantcestry Reveal Parties


Pink Brandywines or Cherokee Purples? What’s your tomato plant’s plantcestry?

You can get DNA tests for yourself, your pets and now — your plants. Digging deep into your favorite plants’ plantcestry opens new doors for gardeners everywhere. These tests are especially helpful for gardeners who just wait to see what sprouts up in their garden from their compost.

Your results are a great starting point for connecting with other gardeners with similar plants. Find out where your plants are native to, what other plants they’re related to and basically everything you could ever want to know including an ethnicity estimate and a list of DNA matches (other people’s plants who have taken the Plancestry test).

Once you’ve got a potential breakdown of your plants heritage by percentage, throw a plancestry reveal party and make a video to share with friends and family on social media!  

Edible Plant Pods


Across the world, people are asking themselves, "Do I dare to eat a Tide Pod?”

No, the answer is noDo not, under any circumstances, eat Tide Pods.

However, Plant Pods are the newest craze. Clearly targeting Generation Z, plant pods are available in an array of bright green, purple and red. Some pods can be eaten in the entirety, and some have to be opened to enjoy the contents inside.

Like most fads, people are turning to social media to share people eating their Plant Pods.

While these might seem a bit outlandish, Garden Media Group has been accurately predicting industry trends for over a decade. Today, April 1st is a wee bit early for our annual predictions, so stay tuned to find out which trends make the cut in our 2019 Garden Trends Report…

And if you haven't downloaded 2018 yet, please do so today!




Friday, January 19, 2018

3 Free Apps To Help You Enhance Your Garden Skills

Guest post by Wendy Dessler
They say that some people are just born with a green thumb. These are folks who can grow anything, anywhere. Then there are the rest of us.

If you want to have a beautiful flower garden, plant fall veggies, or grow an herb garden, you can. The following apps make it easy. These apps will tell you what to do, or more importantly, what not to do for a successful crop.

The first thing you need is a professional supplier. The seed shop you choose is very important. You want pros that know what they are doing and seeds that are hearty. You will need to build a relationship with your seed store because you will return again and again as the seasons and the planting needs change.

They will need information in order to help you. Be ready to answer these questions.
  • Do you want flowers that bloom late in the year and come back next year, or do you want plants that produce all year?
  • Is your garden going to be inside or outdoors?
  • How much space you have to work with.
  • What plants grow well together and which will not get along?
Once you have determined where your garden will be and what materials you need to gather, you are ready to begin.

There are tons of free apps online for the new and the experienced gardeners. These apps walk you through every step, making your project fail proof. You can try them one at a time and then select the one that works the best for your life.

The top 3 apps (in my humble opinion)

Gardening Know How

This app is the mac daddy of all gardeners apps. If you need to know something, it is in there. Regardless of your gardening skill level, this app will take you from planting to harvest. Get tips on everything from soil to pests control. If you have a question, chances are, they have the answer.

Garden Squared

This free app has it all. It has step-by-step instructions on how to plant just about anything. If you don’t know what it is, the app can help you identify it. It has a place for you to add notes and it can remind you when something is going to need something. Garden Squared is available at Google Play.

Forest

You can do everything right when you plant, but if you do not care for your plants properly they will not thrive. That is where this app comes into play.

This free app help keeps you on target. It reminds you of the needs of your plants are. Luckily, plants are pretty resilient, but they still need to be cared for and this app will help. As a matter of fact, it may help with other duties too. 
So, now you are ready to start your garden. There are always answers to your questions in the groups and from planting to blooms and even how to deal with pests. Be brave, you can do this. Everything you need is at your fingertips. If you make a mistake, nature is pretty kind and you will recover.

Monday, January 15, 2018

7 Rules to Stay Sane when Remodeling your Home

Remodeling is a great way to increase the value of your home, but it’s not easy.

Despite what is shown on TV, remodeling can be incredibly stressful for everyone who is living in the home.

Here are some of the many reasons why remodeling projects can drive homeowners insane:

Friday, October 27, 2017

9 Intriguing Benefits of Gardening

Ever heard of the phrase, “Gardening is cheaper than therapy, and you get tomatoes”? Well, this is all true, and anyone who gardens will agree. The healing power of gardening runs deep, and as long as you love it, it never feels like work.

Gardening will not only put you in good moods but will also bring you the satisfaction of admiring your achievements afterward. It is one of the few activities that give you more than tangible benefits because even glancing out of your window does wonders to your whole being. Again, gardening is a great source of creative juices.

The moment you start feeling the energy of the plants, the soil, and the sun, you slowly begin entering an altered state, what people refer to as the “zone” and there your mind works best, and you begin seeing things differently.

Wednesday, October 18, 2017

3 Backyard Makeover Tips For Fall Gardens

Summer is finally taking her exit and fall has arrived. Now is the time to do the backyard renovation you have been promising to do.

There are a few reasons why now is the perfect time for your renovation:

  • The temperatures are mild, so working outside is more pleasant
  • Pools equipment, patio furniture, and barbeque equipment are on sale. The stores would rather sell the equipment cheap than to store it all winter
  • The heavy equipment you need for digging is more readily available as construction normally slows down this time of the year.

Read more to learn about doing some last minute renovations before winter comes.

Monday, August 21, 2017

4 Reasons to Grow Yucca

Looking for something new to grow?

Yucca, with their clean, sharp edges, and simple look offer a trendy, modern appeal to decor. 

The fact that it is a very low maintenance plant and can be grown in almost all parts of the United States, give it an added appeal to beginner gardeners. 

For potential consumers who garden primarily for the healthy lifestyle, the plant offers a wide variety of homeopathic and household uses.

Learn four reasons why you should grow yucca today.

Monday, August 07, 2017

Gardening Tips: 5 Safety Tips and Techniques for Senior Gardeners

Older adults need regular physical activity to maintain their mobility and health. According to the Centers for Disease Control and Prevention, seniors need at least two hours and 30 minutes of moderate-intensity aerobic activity every week combined with muscle-strengthening activities on two or more days a week. 

Gardening is a great way to meet the minimum required physical activity for older adults as it not only keeps seniors moving, but it also contributes to maintaining muscle strength. While it’s important to encourage your elderly loved one’s gardening hobby, it's also crucial that they should ensure their safety while out in the yard.

Benefits of gardening for seniors
Gardening brings a wealth of physical, mental, and emotional health benefits for the elderly. It’s a great physical activity that can improve your flexibility and mobility. Moreover, research shows that physical and visual access to nature helps people recover from illness quicker, lowers blood pressure, and reduces stress. While it improves hand strength, gardening can also improve a senior’s self-esteem.

You can get a sense of satisfaction from watching your plants flourish, as well as a feeling of accomplishment. Gardening also enables seniors to become more social, especially if they tend to their plants with a relative or a few friends. However, it’s important to keep yourself out of harm’s way while enjoying this pastime. It’s important to take some active steps to keep seniors safe while gardening, and following these tips will enhance your gardening experience while protecting you from minor and major injuries.

Paint garden tool handles with a bright color
The bright color will make it easier for senior gardeners to easily locate tools. Try painting trowel handles, hand forks, secateurs, shovels, and the like with hot pink, cherry red, or bright yellow paint to make them stand out among the greens. Make it a point to protect your back by using a wagon with large wheels instead of a wheelbarrow to carry and transfer plants and tools.

Dress to protect yourself
Protecting your skin from the sun, insect bites, and chemicals is important when you’re gardening. Wear a wide-brimmed hat to protect your face from the sun, and wear a long-sleeved shirt and long pants to protect yourself from insect bites. It’s also important to wear gardening gloves if you’re handling chemicals while gardening. To protect yourself even further, use insect repellent containing DEET to keep mosquitoes and ticks away, and slather on sunscreen with an SPF of 30 or higher to protect your skin from harmful UV rays.

Drink plenty of water
Gardening can make seniors extremely thirsty, so drinking water while doing this activity is crucial to avoid dehydration. Avoid drinking caffeinated beverages such as coffee or tea while gardening, as these can dehydrate you even more. Instead, keep a bottle of water within easy reach and take frequent sips while gardening.

Garden early in the morning
It can be extremely hot between 10 a.m. and 2 p.m., so seniors should make it a point to garden early morning or late in the afternoon.

Pace yourself and take frequent breaks
Once you begin working in your yard, change your position every 20 minutes and take frequent breaks. This way, you won’t overexert yourself while gardening, and you can go back to working in your yard the next day.

Seniors should follow these tips to keep safe while gardening. Not only will you protect yourself from harm, but following these techniques will make gardening more enjoyable and fulfilling in the long run.

Tuesday, June 27, 2017

Garden Media Wins 2017 GWA Silver Medal

Garden Media has been awarded a 2017 Media Awards Silver Medal from GWA: The Association of Garden Communicators for the redesign of our website.
This special designation recognizes the top talent in more than 60 competition categories.
Our new website is a direct reflection of the beautiful horticultural market we represent. It’s colorful, fun and easy to use.
Designed by Mobius New Media in Wilmington, DE, the website was created to inspire and inform.
The site showcases our capabilities, our successes, and our personalities while at the same time educating people on how public relations builds brands.
Garden Media is now entered for judging in the Gold Medal Round, where awards will be given for the best of each award class. Gold Medal winners will be announced during the 2017 Awards & Honors Dinner at the GWA Annual Conference & Expo in Buffalo, NY on August 7, 2017.
GWA Media Awards is the only national online media awards program for the gardening communications industry. Held annually for more than 20 years, the GWA Media Awards recognizes the top professional horticultural communicators in the areas of writing, photography, digital media, broadcast media, publishing and trade. 
Learn more about the GWA Media Awards here.

Friday, June 23, 2017

Putting the Zen Into Your Garden

The Many Benefits of Gardening for Seniors

Gardening at any age provides a much-needed outlet for getting outside and interacting with nature. For the retired population, which is expanding rapidly due to the fact that many baby-boomers are now reaching their mid-60's, it can be difficult to face new emotional and medical challenges. While growing older may bring with it new stressors in our lives, like isolation, fatigue, and loneliness, tending to a garden is a fun way to relieve ourselves of such pressures. Something as simple as caring for your garden can save you from medical visits, as stress is one of the leading causes of trips to the doctor.

No matter if you live in an assisted living facility or on your own, you should seek out a garden in your outdoor space to reap all of its benefits for your mind, body, and spirit. Gardening provides many perks for seniors that can prolong your golden years by promoting sociability, giving you a sense of accomplishment, and connecting you with the great outdoors.


Wednesday, June 14, 2017

Add Some Zen to the Great Outdoors!

As the saying goes, home is where the heart is, and there’s no better way to show your home some extra love than to turn your garden into a beautiful retreat.


Knowing how to turn your backyard into an outdoor oasis can be a transformative experience that will bring you hours of relaxation and fun.

With the right updates, you can capitalize on the green space you already have and impress your friends with the sense of calm that your backyard will bring.

If your garden is currently a blank slate, try adding these simple updates:
  • Create a Zen garden: using stones and sand instead of flowers and foliage is an easy fix for any garden to create a modern, serene atmosphere. Leave space for a yoga mat amidst your new Zen space for hours of exercise and relaxation!
  • Add a fire pit: there’s nothing like sitting around the fire at night with friends and roasting marshmallows. Place a patio fire pit anywhere in your garden and prepare yourself for that rich bonfire smell amongst your plants.
  • Install a water feature: adding a water fountain or waterfall is a great idea for any garden, as the sounds of tranquility will flow to guarantee you some peace and quiet. Many water features are easy to maintain, and some are eco-friendly, powered by the sun!
  • Add some lighting: stringing fairy lights throughout your garden trees or placing outdoor lanterns along a pathway will turn your outdoor space into a spiritual sanctuary. After all, there’s no better way to set a mood than by using soft lighting.
  • Decorate with statuary: in order to turn any patio into a work of art, you should consider buying a nice statue for decorative value. Many Zen gardens include a small statue, like a Buddha, to help set the tone.

By adding any of these features, you can improve the ambiance of your garden without breaking the budget.

Knowing ways to create a Zen outdoor space will help update your backyard and turn it into a place where you can go and enjoy the beauty of the great outdoors with family and friends.

Tuesday, June 13, 2017

2018 Garden Trends to be Unveiled at Cultivate ‘17

Attendees at Cultivate ‘17 will have the first look at Garden Media highly anticipated 2018 Garden Trends Report. 
Susan McCoy and Katie Dubow will unveil the seven new trends at AmericanHort’s annual conference July 15 in Columbus, OH.
Cultivate brings together horticulture professionals from across the globe. It’s one of the biggest and best horticulture trade shows, making it the perfect place to reveal our trends.
The report, which will not be available for download until September, takes a deeper look into the role wellness plays in the garden. People are becoming increasingly aware that mental health is just as important as physical health – and it’s affecting the way they garden.
We already know gardening works wonders for our health. Now we’re looking at the ways people are transforming their gardens to further improve their mental and spiritual well-being.
From how plants form their own social networks to people creating indoor breathing rooms, gardening will once again shift to reflect global changes. The report closely examines how these changes affect gardeners.
Garden Media has released its annual trends report every year since 2001. Along with the report, the firm releases a YouTube video series and weekly blogs to keep consumers informed all year long.
Cultivate ‘17 takes place from Saturday, July 15 to Tuesday, July 18, 2017 at the Greater Columbus Convention Center in Columbus, OH.
To learn more about Garden Media Group’s report, visit GardenMediaGroup.com. Download the 2017 Garden Trends Report now.

Tuesday, May 09, 2017

May Is Clean Air Month: How Indoor Gardening and Responsible Cleaning Improve Air Quality At Home

Every time you buy a new carpet, fabrics, or other furnishings for your home, you might not be aware that you’re bringing some of manufacturing chemicals into your house. These chemicals contribute to the air pollution inside your home. 

Though you might not smell them, volatile organic compounds (VOCs) likely exist. These compounds easily become gases your family inhales each and every day, and they’re harmful to your health. 

Costa Farms O2 For You, Houseplants with a Purpose collection, lets you bring home earth’s natural air purifiers for health and well being for May's Clean Air month.



Since May is clean air month, here are effective tips for improving the air quality in your home.

Monday, April 03, 2017

Exclusive Sneak Peek at 2018 Garden Trends Report

It might feel like 2017 just started, but here at Garden Media Group, we are working hard on our 2018 Garden Trends Report. 

Since we’re looking into the future, we have decided to give you an exclusive sneak peek at some of the biggest trends we’re predicting for next year.

Moss is Boss

http://gardencollage.com/beauty-wellness/natural-beauty/latest-plant-based-beauty-trend-moss-moss-moss/?utm_source=Website+Newsletter+Subscription&utm_campaign=453b22ee7d-EMAIL_CAMPAIGN_2017_03_17&utm_medium=email&utm_term=0_ce615d6d9f-453b22ee7d-173081921&ct=t(Scottland3_17_2017)&mc_cid=453b22ee7d&mc_eid=7c75d2d1edMoss is going to be a key player in the garden industry in 2018 – and we’re not talking about Kate. 

For your next garden or home improvement project, consider growing a smog-eating moss roofMoss naturally absorbs air pollutants like nitrous oxide and ozone. It also attracts beneficial insects, salamanders and frogs. Not only will your moss roof improve air quality, it’s also a good way to add some new pets– a win/win.

Like all of our favorite plants, moss can be beneficial in more ways than one.

Ever since people have become more aware of what they put in– and on – their bodies, we’ve seen an increase in plant based beauty products. Many shampoos, soaps and moisturizers contain lavender, rosemary and other ingredients you can grow in your garden.

However, recent studies have shown that moss contains essential nutrients and vitamins that are great for your skin too. Another benefit of your moss roof! So, when your skin feels in need of repair, just head up to your roof, harvest some moss, add it your favorite moisturizer and wait to see the glowing results.

Unicorn is the New Black
https://www.toofaced.com/p/lipsticks/la-creme/unicorn-tears-iridescent-shimmer/The unicorn trend is prominent in the fashion, food and beauty industries. Pink and purple pastel colored hair, lipstick and makeup brushes are just a few of the items unicorn lovers can don. In January 2016, Too Faced launched a lipstick with an iridescent shimmer of bluish purple called Unicorn Tears, which reached the status of Ulta’s No. 1 lipstick.

Young consumers’ demand for all that glitters, shimmers, is colorful, and name-drops a mythical creature continues to keep trending. Now, this colorful and whimsical trend is crossing over into the garden and kitchen, too.

Your food shouldn’t just taste good, it should look good too! Eat the rainbow typically refers to eating colorful fruits and veggies for a well-balanced diet. Now, unicorn noodles give this phrase a whole new meaning. That’s right – you can have pretty, pastel colored noodles for breakfast, lunch or dinner. The best part is the dye is all natural and can come right out of your garden.

Here’s how you can create beautiful, Instagram-worthy noodles:
  • Instead of using processed food dyes, all you need to do is grow some purple cabbage in your garden.
  • When the cabbage is ready to harvest, cook for five minutes in a pot of water. Less water will produce bright blue noodles and more water will produce lighter hues.
  • Remove dyed water from heat and add in cooked noodles. Rice noodles or gluten free options work, too.
  • Let noodles soak for 5-10 minutes.
  • For varying shades of pink and purple, add blue noodles to one of your favorite dishes and squeeze on some lemon or lime juice.
  • Before you eat and enjoy – don’t forget to post an Instagram and get ready for crazy amounts of likes.

Belly Button Beer
As the demand for unusual and craft beer flavors intensifies, so do the techniques homebrewers are using to create artisanal beers. From growing their own hops and wheat to enhancing flavors with berries and flowers, it’s no secret that home brewers love sourcing their own, homegrown ingredients. 

As the beer renaissance continues, homebrewers are taking it one step further and digging deeper to find unique flavors, even deep within their own belly buttons.

Belly-button lint can be used for everything from flavors to yeast. We've all heard of beer bellies, but how about belly-button beers?

“Belly Button Beer is a great way to come full circle with locally-sourced ingredients for home brews,” Katie Dubow, creative director of Garden Media said. “And it’s so practical. For years belly-button lint has just gone to waste. Now there’s no need to toss it, just pick it out and brew it.”

While these might seem a bit outlandish, Garden Media Group has been accurately predicting industry trends for over a decade. Today, April 1st is a wee bit early for our annual predictions, so stay tuned to find out which trends make the cut in our 2018 Garden Trends Report…

Want to learn more? See what’s trending in 2017.

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