Wednesday, August 15, 2012

Use LinkedIn To Grow Your Business in the Lawn and Garden Industry

Having a LinkedIn account, not only for yourself, but also for your lawn and garden business is key in today’s garden market!

Essentially the professional’s Facebook, LinkedIn is known for its ability to connect and showcase companies, associations, garden centers and individuals across the globe with 160 million members and counting.

In our free e-book "Networking 101: Garden Marketing Tips and Tricks for Using LinkedIn," companies in the lawn and garden industry can learn how to create personal and company profiles, tips for getting started, and the extra features LinkedIn offers to extend business brands and engage with key audiences.

LinkedIn has built such a vast community of professionals and provides so many tools to help members engage and interact with each other. Our Garden Media office uses it every day and has made some valuable connections. The trick, however, is taking the first step and investing your time to make it productive.

The e-book teaches professionals that it’s not just about creating a company profile. We give insight what important information should be included in your profile, how to connect with customers and other professionals in the industry and how to get invaluable recommendations.

Tips on how to stay active in LinkedIn Groups, status updates and discussions are included in the e-book as well.

Breeders, growers and garden centers can connect directly with customers through groups, answering questions and offering calls to action. From soil health and seed companies to garden centers and landscape designers, there are groups for just about everything. Search for keywords like “garden” and “seeds” in groups and join away.

Through this e-book, we aim to educate lawn and garden businesses on the features and tools of LinkedIn, network with customers and professionals, market products and services, and develop successful brands.

To download the free e-book click here.

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