Monday, February 13, 2012

5 Ways to Reinvent the Press Release With SEO

In 5 Ways to Reinvent the Press Release With SEO, author Venessa Bugasch writes on PRNews that pictures, video and other multimedia really do tell 10,000 words – or at least 80% more search traffic than text-only releases.

She says creating your own video is easy. We say it’s YouTube quality, not Hollywood. At the very least, add visuals – images, charts, logos - that support your product, message or campaign.

Here are four more tips from Venessa:

1. Choose the Right Keywords
Search engines think like your audience. Before you begin to write, know the keywords or phrases that will drive them to the news release and motivate them to click through to pages on your Web site. Do basic keyword research on sites like Google AdWords, Wordtracker or Keyword Discovery.

2. Use Your Heads
Use one to two keywords in the headline and subhead. Search engine spiders read left to right, so take that into account as you compose your headlines and your first paragraph. Use no more than 200 characters in the summary or subhead.

3. Optimize From the Top Down
Spiders also read from the top down. Using keywords in the first two paragraphs makes a much bigger impact than using them lower down. As you write, think in sound bites, like 140-character tweets.

4. Don’t Over-Link
As with keywords, don’t overdo anchor text, as it causes confusion and dilutes the impact of the links themselves. Offer two to three links for a 400-word press release.

These are great and practical tips, don’t you think?I appreciate an expert who can pump me up and help me change the tire! Thanks, Venessa Bugasch! She's senior VP of global marketing at Cision - our PR tools provider. Follow her: @vanessabugasch.

Garden Media Group


Chris Heiler said...

Good tips! This is one reason I like using for my news releases. You can add multi-media like images and video and really optimize them for search.

Unknown said...

Thanks, Chris. You know what you are talking about when it comes to all things social.