2020 Garden Trends Report, Seeing 20/20, LIVE

For nearly 20 years we have peered into the crystal ball searching for future industry trends. This year is no different. The 2020 Garden Trends Report, Seeing 20/20, offers a peek into what will trend in horticulture in 2020 and beyond.

Why trends? Staying on top of trends allows garden-focused businesses to take advantage of new opportunities and stay on the cutting edge.

For years we’ve identified shifts in habits and growth that affect both consumer and professional horticulture. From the way we design our cities to the people who work in them, the green industry will be at the forefront of urban growth and development in 2020.

This year’s trends are reinventions from a bygone era — helping to reconnect us with nature, rejuvenate the soil and lead us to a more thoughtful approach to life. Certainly, times have changed, but if we can combine the wisdom of the past with the science and technology of today, our future could be very bright. 

Technology and data have revolutionized many industries over the last century, including gardening. As the world moves to a more urbanized focus, with some estimating that 70 percent of the world’s population will live in cities by 2050, Central Recreational Districts are on the rise as people search for new and more effective green infrastructure opportunities. 

The 2020 trends also emphasize the role sustainability will play in consumerism and the green industry, from regenerative gardening to a shift to a circular economy. According to Accenture, a circular economy could generate $4.5 trillion in new output by 2030.

Not to mention, the millennial plant parent movement only continues to grow. Moving beyond simply plants in apartments but to create relationships and introduce a new demographic to gardening. 

The plant swaps are the new garden clubs.

Download the 2020 Garden Trends Report today

Garden Media has published its highly anticipated Garden Trends Report annually since 2001. The firm offers information about trends in a variety of formats including a free annual report and YouTube series. The 2020 Garden Trends Report is available for free download now. Read Garden Media’s GROW! blog for trend updates and industry news. 

Garden Media Group to Preview 2020 Trends at Cultivate’19

This month, garden industry insiders will gather at Cultivate’19, AmericanHort’s annual conference in Columbus. 

Katie Dubow will be there to explore what the future holds.

Katie will preview the firm’s 2020 Garden Trends Report, Seeing 2020, offering a peek into what will be trending in horticulture in 2020 and beyond.

For years we’ve identified shifts in habits and growth that effect both consumer and professional horticulture. From the way we design our cities to the people who work in them, the green industry will be at the forefront of urban growth and development in 2020.

During the last century, technology and data have advanced, revolutionizing many industries, including gardening. This year’s trend, “Roaring into the Twenties,” compares where we were 100 years ago to today. The firm looks at how a new decade ushers in sustainable ways to live, socialize and garden.

As the world moves to a more urbanized focus, with some estimating that 70 percent of the world’s population will live in cities by 2050, Central Recreational Districts are on the rise as people search for new and more effective green infrastructure opportunities. 

The 2020 Trends also emphasize the role sustainability will play in consumerism and the green industry, from regenerative gardening to a shift to a circular economy. According to Accenture, a circular economy could generate $4.5 trillion in new output by 2030.

On Saturday, July 13, Katie will also moderate a workshop, Creating a Modern Garden Center. 

AmericanHort has brought together a diverse panel of creative and ambitious leaders in the garden retail industry to share tips to be inspired by and spark innovation when it comes to creating the modern garden center.

Cultivate’19 takes place Saturday, July 13 through Tuesday, July 16 at the Greater Columbus Convention Center in Columbus, OH.

The 2019 Garden Trends Report is available for free download now. 

The 2020 report will be available in September 2019. Read Garden Media’s GROW! blog for trend updates and industry news.

Sneak Peek into the 2020 Garden Trends

We work year-round to source trends for our Garden Trend Reports. And this year, we couldn't wait a day past April 1 to share some of the biggest trends we’re predicting for 2020.

Grow a Garden on Your... Face

First it was garden crowns, and then it was garden beards, but the newest trend in flowers in your... garden brows. The trend features whimsical garden-themed accents fit for a fairy, including tiny flowers and butterfly stickers intricately placed on and around the brows, as well as a lush-green base that imparts a grassy effect. 

Glitter Food

There is something shiny! Eat it! From lattés to donuts, glitter is making its way onto the food scene, providing dazzling aesthetics and social media-friendly images. People like putting glitter on their bodies—so why not also on their food? Now, don't get us wrong; glittery coffee is admittedly a tad (OK, extremely) unnecessary. But hey, we're all for adding a little more sparkle to our daily routine. 

via GIPHY

Sustainable Living Powered by... Poo

The Pakistani port city of Karachi announced plans for a new bus network with a difference: the 200 city buses will be powered by cow poo 🐮💩 The network will serve 320,000 passengers daily, and reduce carbon emissions by 2.6 million tonnes over the next 30 years. City authorities say the buses will be running in 2020. Water buffaloes, we salute you! 

And that's not all poo can do! At Elephant POOPOOPAPER PARK 🐘💩🌴in Chiang Mai, eco-friendly recycled paper is made with Elephant poo! 

 

While these might seem a bit outlandish, Garden Media Group has been accurately predicting industry trends for over a decade. But you’re right, today, April 1st is a wee bit early for our annual predictions, so stay tuned to find out which trends really make the cut for 2020 …

And if you haven't downloaded 2019 yet, please do so today!