|BrazelBerries got trade PR coverage before the MANTS show.|
Be sure to read Part 1 of this post on "7 Inside PR Secrets to Generate Leads & Sales at Garden Trade Shows". So now let's look at an action plan to make your garden marketing efforts a little more complete.
1. Press Release Distribution: 1 month One month in advance, publicize your participation in the trade show. Issue a media advisory and start sending preview releases. Contact key reporters to begin setting up interviews for the show.
2. Press Release Distribution: 2 weeks Two weeks out end media kits to show send your official “unveiling” release with photos and multimedia. Send media kits to the trade show organizers. Confirm interviews and post unveiling teasers on social sites
|American Nursery featured BrazelBerries after MANTS.|
Bonus Tip: I’m only an Attendee! So you don’t have a booth. Take a photo with someone “famous” and send it out to your customers and local media showing you were at this “big” event. Post pictures of new plants and products you saw on your social media sites and Tweet during the show. You’ll get the attention just like the big boys.
For more insider secrets on how to generate more traffic and leads at garden trade shows, download the free e-book at our website.
And if you want a little coaching, give us a call!