Monday, January 16, 2012
We begin by looking at consumer home and fashion trends on a global level to see how these fit in with gardening. Plus we follow what’s happening in American fashion, real estate and food industries. And, of course, we look at research to see what's hot in the garden now.
And we talk to lots of people -- those breeding and growing plants, garden center owners, garden editors, horticulture professors, researchers, and landscape designers. We know, for example, if a black plant is going to be trendy the following year by the number of requests we get from different magazines six to 12 months in advance.
Because we’ve been doing this for more than a decade, we connect dots, see patterns and spot trends coming on the horizon two or three years in advance.
at 10:58 AM