If you are reading this blog, you already know that social media isn't going anywhere. Having a blog is as important as having a phone and website.
Blogs are a great place to share pictures, plans and news. And there are some great tools that make blogging easier. Tools like Instagram, UStream, and PicPosterous -- to name a few. A super easy video editing site is Animoto.com - and below you can see something I created in about half an hour.
So how do you know about this stuff Kathleen? I read the paper. Well.. it isn't really a paper anymore is it. It is an app on my phone. Staying on top of social media trends isn't hard, just check out TechCrunch or Mashable a few times a week and you can catch on quickly. It is almost like a soap opera where characters resurface, fake a death and start new families. MySpace is going to be changing hands (or folding?) so all of those folks are going to be starting new companies, moving to new jobs and creating new things to try.
Photo, video and location based check-ins are all hot trends to watch. If a picture says a 1,000 words, what does a viral video say? Is knowing who is checking into your store important? Is knowing your customer important? How are you going to tell your story?
:) Kathleen at GMG.