Most gardeners have the same wish — to keep
growing their favorite plants all year long. Wish granted with indoor gardening
systems found in the new Modern Homesteading.
On Friday, August 5 from 10AM – 3PM, Brian
Riddle, owner of Homestead Gardens, invites his industry peers to an open house at their Davidsonville
location. A quick two-hour drive south from the IGC East show, this
must-attend event will tour Modern Homesteading and show how indoor gardening
supplies help IGCs connect with new customers and boost traffic.
By implementing the products and education
components of Modern Homesteading, independent garden centers will be fast-tracked
into the exploding indoor gardening market. Through Modern Homesteading, garden
centers can attract a new customer — the year-round gardener.
Brent Jackson, director of global sales & business
development at Sunlight Supply, the world’s largest manufacturer and
distributor of year-round gardening supplies, wants to help IGCs meet the
growing public interest in year-round gardening.
“When you garden indoors, you’re not limited by
the seasons,” Jackson explains. “With all the environmental challenges facing
gardeners today, it’s important to know we aren’t limited to the outdoors. It’s
a matter of practicality and it’s a prime opportunity for distributors.”
Jackson adds that Sunlight Supply
employees will be present to answer questions about the process of
incorporating Modern Homesteading into a garden center.
Market growth and consumer interest
make hydroponic gardening one of the fastest-growing opportunities for
pioneering IGCs. Through Modern Homesteading, the year-round gardener becomes
the year-round customer.
Indoor gardening is a fast-growing trend. The
hydroponic industry grew at a 5.3 percent annually from 2011 to 2016, according to IBISWorld.
Demand from health-conscious gardeners is expected to push the market forward at
least 5 percent per year, with a revenue increase of 1.6 percent to $847.8
million in 2016 alone.
About Modern Homesteading
Riddle saw Modern Homesteading’s
potential right from the beginning. The concept allowed him to attract new
customers, increase store traffic and capitalize on the growing interest in
hydroponics. His vision prompted him to designate and renovate a space within
Homestead Gardens where customers would receive expert advice from a certified
indoor gardener.
“Homestead is constantly looking
for new ways to meet our customers’ needs,” Riddle says. “We’re always
interested in drawing more traffic to the store and brainstorming new ways to
establish ourselves as a year-round resource. It’s been a very successful
business concept.”
Indoor gardening expert Adrian
Turner, graduate of Oaksterdam University, was brought on to host weekly indoor
growing classes for gardeners of all skill levels.
“Modern Homesteading helps
gardeners reach new horizons,” Riddle says. “We want people to learn something
new and have fun with it. Modern Homesteading is the place for that.”
For more information and to learn
how to open your own Modern Homesteading, visit the open house on Friday,
August 5 from 10AM – 3PM.
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