
A New Year means out with the old and in with the new, so where
exactly does that put Facebook? Facebook has over 1 billion users, so
it’s definitely here to stay. Yet, the social media mogul certainly is
changing.
Facebook is no longer for the hip and the young. It’s simply
transforming how we connect and communicate with all ages. This year the
average age of a Facebook user has officially bumped up to 30.
Facebook’s revolution means that it is even MORE powerful than ever.
Facebook still has twice the user base of Twitter; plus, 60% of Facebook
users check into the site daily.
Even in 2013, Facebook is still rocking it, which means you and your
business need to rock it too! To help you get Facebook Fabulous, adapt
some of the tips below ,and watch the users and interactions fly in.
Pop a Photo
In our text-heavy world, we just want a pretty picture. Isn’t that why
Instagram is
gaining more and more followers every day? Translate that visual beauty
to your Facebook page. A post with a photo gets 39% more interaction.
Try uploading an image that will make your fans smile or laugh, even if
it has nothing to do with your business-- as long as it's consistent
with your brand!
Make sure the photos are unique to your green, garden brand. Flaunt
your individuality with an image that captures your company’s vibe.
Maybe the prettiest bloom in the office?
Show Your Digital Teeth : D
Humans want to connect to each other with nonverbal cues, but in the
digital world of Facebook, we need to make due. Enter the emoticon. Let
the world know what you’re feeling not with a lengthy poem, but with a
click of your keyboard. 57% higher likability happens when you include
any emoticon. Wondering what’s the most popular? Just look up : D !
Second in line, : P
Short is Oh So Sweet
Facebook doesn’t have a character limit, but there have been times
when I wish it did! Posts should be short and simple. Cut to it already!
A long post every now and then is alright, but let’s be frank: if you
have a lengthy soliloquy, take it the company blog. 80 characters or
less is the optimal length.
Be Direct
If you want your fans to like/share/comment on a post, just say so!
Fans want to help you out; they love your brand—that’s why they’re
there! Lay all your cards on the table, and speak your mind. Plus, when
you write the direction out, your results will improve significantly.
Craving even more Facebook tips? Satisfy your hunger with our page-turning e-book below.
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