For nearly 20 years we have peered into the crystal ball searching for future industry trends. This year is
no different. The 2020 Garden
Trends Report, Seeing 20/20, offers a peek into what will trend in
horticulture in 2020 and beyond.
Why trends? Staying on top of trends allows garden-focused businesses
to take advantage of new opportunities and stay on the cutting edge.
For years we’ve identified shifts in habits and growth that
affect both consumer and professional horticulture. From the way we design our cities to the people who
work in them, the green industry will be at the forefront of urban growth and
development in 2020.
This year’s trends are reinventions from a bygone era —
helping to reconnect us with nature, rejuvenate the soil and lead us to a more
thoughtful approach to life. Certainly, times have changed, but if we can
combine the wisdom of the past with the science and technology of today, our
future could be very bright.
Technology and data have revolutionized many industries over
the last century, including gardening. As
the world moves to a more urbanized focus, with some estimating that 70 percent
of the world’s population will live in cities by 2050, Central Recreational
Districts are on the rise as people search for new and more effective green
infrastructure opportunities.
The 2020 trends also
emphasize the role sustainability will play in consumerism and the green
industry, from regenerative gardening to a shift to a circular economy. According
to Accenture, a circular economy could generate $4.5 trillion in new output by
2030.
Not to mention, the
millennial plant parent movement only continues to grow. Moving beyond simply
plants in apartments but to create relationships and introduce a new
demographic to gardening.
The plant swaps are the new garden clubs.
Garden Media has
published its highly anticipated Garden Trends Report annually since 2001. The firm offers information
about trends in a variety of formats including a free annual report and YouTube
series. The 2020 Garden Trends Report is available
for free download now. Read
Garden Media’s GROW! blog for trend updates and industry news.
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